Vesterinen, Committed to customers - A 5-Step Model for Delivering Great Customer Experiences

Great customer experiences are crucial for business success. These experiences are influenced by the brand, by products and services, and by the interactions customers have with a company. What the customer sees is the result of numerous activities happening inside the company, behind the scenes. Delivering great experiences requires commitment, listening to customers, understanding their preferences, and engaging everybody to work towards fulfilling customer-centric goals. This book...