Cruise

Cruise explores the uniquely Finnish subculture of Pilluralli—the tradition of cruising around small-town squares, gas stations, and parking lots in modified cars like Toyota Corollas and Ford Escorts. With passengers ranging from rowdy friends to new crushes, Pilluralli is a blend of car culture, youthful rebellion, and social ritual. Through Jussi Puikkonen's lens, Pilluralli becomes more than just a pastime—it's a vibrant community that fosters belonging, creativity, and camaraderie. This...