Päiväniemi, Customer willingness to pay - How to use pricing to boost your sales

Put your pricing strategy in the fast lane with "Customer willingness to pay: How to use pricing to boost your sales"- the perfect guide to help you understand the customer mindset and make the most out of your pricing strategy. This comprehensive book covers every aspect of understanding customer willingness to pay to creating a pricing structure that resonates with customers. Every chapter includes questions to consider to ensure you apply the lessons to your own business, and a clear...