Majaniemi, The Empathy Strategy - Turn Empathy Into Business Value

Empathy in business and leadership is a power tool that will generate success in many ways. The Empathy Strategy talks about the multiple benefits that empathy creates for you and/or your business. It is essential for an extraordinary leadership strategy. "What I really love about Niina's book is that she clearly and eloquently sets out the business case for empathy and more empathy equals more profits, more innovation and higher productivity. Empathy is linked to action, its not sympathy which is feeling sorry for someone, and this book helps us understand the commercial gains of cultivating empathy at work." -Belinda Parmar, OBE, The founder and CEO of The Empathy Business. This book is a complete guide on how to turn empathy into business value. Discover practical ways on how to lead with empathy so you can start today. This will help you as a leader to improve employee- and customer satisfaction, strengthen your brand and increase revenue. You will help others succeed and build a better business world - inclusive, compassionate, and caring. Something that societies all over the world are craving currently. Niina Majaniemi, MBA, is an expert in the field of empathy in business and has worked 20 years in international business. In this book she will share both the why and the how of empathy as a business strategy. Through years of research and touching real life examples this book will help you lead with empathy. As a result, you will gain respect, commitment, and money. It will give you the knowledge and the courage to create leadership culture, that this world desperate needs today. Empathy is for the strong leaders, ones who can lead the way. If you like to read from Tony Robbins, Daniel Goleman, Simon Sinek or Brené Brown, you will like this book. The leadership culture is changing, and this is the desirable state. Take a journey with this book and grab a hold of the value that empathy brings for you, your business, and for others around you.