Grönroos, The Dynamics of Knowledge and Networks

The boundaries of organisations are fading away. Organisations are rapidly developing virtual elements that are blurred with the environment. Consequently, they are much more dependent on the surrounding networks of suppliers and partners than ever before. At the same time new success factors have emerged. Cash plus cheap labour is not anymore any proven formula to survive in contemporary business. The survival in dunamic networks requires the organisation's skill to renew itself continuously....