Lyly-Yrjänäinen, Sales in Technology-driven Industries

If you are considering a career in business-to-business (B2B) sales in technology-driven industries, this book is spot-on for you. Sales in technology-driven industries is an interesting career option. The book describes and characterizes the work environment of B2B sales professionals through real-life cases, and discusses the basic concepts and tools used in B2B sales management. The point of view of the book is that of engineering students: how they assess these concepts and tools in the...