What happens when you combine a diary, leadership guide, the tough core of global business, tools for creative growth, and new ways of working? You get this book. Timo Kiuru is an internationally awarded creative director who travels the world. Meetings with Hollywood producers, parties with models and megastars at Paris fashion week, hushed secrets, million-dollar budgets, luxury hotels, airports, private clubs, the red carpet - just another day in the office for a creative director. They are not what this book is about. It's where they led.