Revised to align with EFQM 2010. The book illustrates the meaning of mass customized products and the importance of controllable operations for competitiveness. It uses the real-life manufactures of propulsion units and marine winches as an example and looks at their complete change of operational principles to help expand globally and improve their profitability. By using this guide, businesses can assess their own product management practices and compare them with the example to identify their own needs. Related books: e-book: 978-952-228-950-6, Kilpailuetua tuotehallinnalla - EFQM 2010, 978-952-228-932-2 tai 951-9499-68-7, e-book: 978-952-228-961-2