These three studies are based on two representative samples of the Estonian population, using the Omnibus data collection method. The results of the first study suggests that for being more environmentally friendly, it is important to understand how environmental problems are related to one's everyday life and to personal health.
The results of the second study suggests that environmentally friendly behaviour involves an emotional component (empathic concern) and a rational component (moral judgment) of morality that remains significant even after the more conventional predictors (i.e., moral values, responsibility) are taken into account. The results of the third study suggests that having positive emotional experiences connected with nature while visiting nature promotes an ecological worldview, especially in the older age group. In sum, moral values, pro-environmental attitudes and beliefs, empathy, responsibility, higher moral development and positive emotions in nature are related to higher environmental friendliness. The actual relationship between empathy felt towards humans and emotional connectedness to nature is an issue that deserves further attention. Suggestions for further studies and implementations for practice are presented in the discussion.
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