Thinking about the growth and the future are the key messages, as the book is more about mindset and skillsets which can produce better results. This innovative way of thinking opens up new avenues of progress and suggests fresh solutions to difficult challenges. It is about both infinite possibilities and, perhaps more than anything else, optimism.
Travel writers have been describing Finland as 'Europe's best kept secret' for a number of years, but our goal is to prove that exactly the opposite is true when it comes to Finnish business. Is the Future Finnish? It is impossible to say at this time, but Finland's education system, innovative thinking and love of design have made this small Nordic nation a world leader in Design Thinking, meaning the future looks to be in safe hands.
This book offers an insight into the innovative collective mind of Finnish business. Furthermore, it shows Finnish excellence from a holistic perspective in the form of 50 of the country's very best companies, ranging from large corporates to small start-ups, all of which have the same customer-driven, visionary and global mindset.
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