Contextualinzing enterpreneurial intentions (Pehmeäkantinen kirja)

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This study explores entrepreunial intentions and the principal topic of this research is found in the area of entrepreunial cognition and perception. Intentions are important in an entrepreunial setting because entrepreneurial behavior typically falls into the category of international behavior. Before a person decides to perform an entrepreneurial activity he first engages in a cognitive process where he evaluates the different aspects of the particular activity. The results of this process will determine whether or not he will try to execute the activity. This means that before somebody decides to perform an entrepreneurial activity, he forms an intention to perform the activity. Thus, understanding the cognitive process is necessary in order to understand entrepreneurial behavior and consequently entrepreneurship is dependent on the perspective of the individual. This study approaches entrepreneurship explicitly from the point of view of the individual.

The study focuses on why an individual wants to be an entrepreneurial intention and its impact on the behavior of the person in question. This also gives rise to questions such as: Why do some people become entrepreneurs while others do not? What drives these entrepreneurs? How do entrepreneurial intentions emerge?
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